Creating a Viral Marketing Campaign - Mother Earth Strikes Back
As a project a group of five Students, including myself, set out to create a viral video. Before we could do so we had to come up with something we were passionate about, something we could help by raising awareness. After a lively debate we ended up with the environment. Sounds like cliché but it is something that was really near and dear to us and there was the small thing that the Copenhagen Climate Conference was happening at that time. We thought it would be a nice fit, riding the Copenhagen wave. Obviously we are too late now but the issue still is important, especially with the disappointing result of the conference.
As a next step we had to come up with our campaign and create a video, and we did.
We decided to let "Mother Earth" do all the work and let "her" scare people that are wasting energy. But see for yourself:
We have a Facebook Group and a website. Maybe you can help us by sharing those two things & maybe the video with your friends.
And once we are done with the project I will update you on what we did, what we learned and what we would do differently next time.
